There’s a meme in the programming community about people never using a product in the way you’d expect:
What are reviews for?
For all user-generated content on the Internet, there’s a signal-to-noise ratio. My theory is that in situations where the abstraction doesn’t work, there’s very little signal – it’s hard to create meaningful content when the context is mostly nonsensical. As it turns out, the noise can be pretty funny:
★★★★★ It's great to feel welcomed by my people in a foreign country. Dno't change a thing friendly canadians. https://t.co/oRRgeHN93t— Embassy Reviews (@EmbassyReviews) June 21, 2016
Reviews of embassies fit the bill for this because reviews were designed to help individuals make comparisons between competitors. Reviews work well for any situation where there’s product differentiation – cafés, restaurants, and software are classic examples, which is why they’re rated so frequently. They work less well for pure commodities – at a petrol station or a supermarket, you’d only write a review if something really bad happened. They work terribly for things that aren’t competitive – for example, bridges (“The supporting cables used to vibrate, then they put supporting supporting cables. Good looking bridge, actually quite pleasant to walk across.”).
To me, embassies are the epitome of non-competitiveness - they’re a requirement to get a visa, but people don’t choose countries to go to based on reviews of embassies. In the words of one particularly frustrated reviewer:
★★★ The worst part? You don't have an option whether you like it or not. https://t.co/D3H6IsqSin— Embassy Reviews (@EmbassyReviews) June 27, 2016
Self-expression within bounded systems
On the other side of the coin, the way people interact with strict systems and handle rules and restrictions is a fundamental act of self-expression.
Indeed, the reason why all kinds of games are interesting – board games, sports, video games, whatever – is because by exploring the restricted problem space, you’re learning more about yourself, and about those who explore with you1.
The language used around the AlphaGo vs Lee Sedol match earlier this year really brought this to the front of the tech community’s mind – Go players knew that there was something inhuman about the very moves that AlphaGo played. Whether this was beautiful, or sad, or just weird is a matter of taste, but there’s no doubt that the moves were fundamentally inhuman.
The review box on Google Maps, like a game, is a bounded system – a review is attached to a place, it has a writing prompt, the user is to give a rating out of five stars.
On these fringes of what the product was originally designed for, and within the confines of the system, people self-express what’s important to them in the weirdest ways:
★★★★★ WITH THE SUCCESSES OF DUBAI AND OTHER URBAN MIRACLES SAUDI ARABIA BEATS SOME OF THE GUINNESS WORLD RECORDS. https://t.co/UCVK3D647B— Embassy Reviews (@EmbassyReviews) June 27, 2016
★★★★★ I love wwe, and want to see the big one at wrestlingmania. Can I get the USA visa ,— Embassy Reviews (@EmbassyReviews) June 27, 2016
★★★★★ One of the best embassies in Liberia. I call it little China. It is beautiful. https://t.co/yzfulOFT7t— Embassy Reviews (@EmbassyReviews) June 26, 2016
Presenting Embassy Reviews
So, allow me to introduce Embassy Reviews on Twitter.
Tweets are reviews taken directly from Google Maps, chosen at random from more than 11000 embassies, and 900 cities globally. Tweets are (usually) in English, four times a day, and are unfiltered - though sometimes the reviews are automatically edited down to fit in a tweet.
If you’re interested in how it’s all put together, take a look at the source code on Github.